Customer Relationship Management (CRM) is an integral part of every business. It is concerned with the strategies, technologies, and practices that companies use to interpret data and customer interactions. CRM basically aims to drive sales growth while assisting in the retention of customers and improving customer relations. This is done by implementing points of contact between the organization and the customers like direct mail, live chat, and website. It also has customer-facing staff who are provided with detailed customer information, concerns, buying preferences, and purchasing history. All of these can be done with the help of effective CRM software.
What is CRM software?
The most basic CRM software puts all documents and customer information into one CRM database that business owners and managers can easily access and manage. Over time, more features were added to make this kind of tool more efficient and effective. Today, CRM software already has the capability to record customer interactions through phone, chat, or email. More advanced ones have automated processes such as calendars […]